• +334K

  new followers acquired

• 22M

  unique users reached

• 4.7M

  interactions generated

Find out how Lidl Italia, with the support of premium products, created Lidia, a character that transformed a traditional commercial asset into a real cultural phenomenon.

• +95%

  ROAS vs Circana Benchmark

• +26%

  Sales uplift for Finish Dishwasher Cleaner Liquid

• +29%

  Sales uplift for Finish Rinse Aids

Discover how Finish used TikTok Creative Exchange and a mix of In-Feed Ads and Pulse placements to engage with users.

• +69

  % lift in Ad Recall for Mutti Brand globally

• +264

  % lift in Awareness for Mutti Brand globally

• +162

  % lift in Brand Association for Mutti Brand globally

How Mutti boosted its brand equity with the power of TikTok Brand Basics.

• 4x

  Recommendation

• +316

  % TikTok ROI vs other media

• +2.4

  % Sales uplift for the Brand Chef - Circana Geolift results

How a traditional Italian brand used TikTok solutions to reposition its products, modernize its look, and boost key metrics — from brand KPI's right through to sales.

• +20%

  Click Through Rate

• +21%

  Google Search Queries

• 10.7

  Return on Ad Spend

Helping Oakley drive sales while boosting brand reputation amongst the TikTok community.

• +15%

  Ad Recall

• 18x

  Intent Metrics

• 186%

  Uplift vs Engagement Rate Benchmark

Helping Knorr spread awareness and engagement in Italy for World Eat for Good Day.

• +7%

  Ad Recall

• 3.07%

  Engagement Rate

• 1.5%

  Brand Association

Supporting Italian insurance provider Verti on their mission to engage with a whole new audience while boosting brand awareness.

• 713

  total branded mission submissions

• 76 M

  total campaign video views

• 15%

  ad recall lift

Breaking new ground with the first-ever gaming-focused Branded Mission in Europe

• +123%

  VTR

• +3%

  Uplift in Familiarity

• +200%

  CTR

Native and creator-generated content, the key to success in TikTok

• 2.3X

  ROI

• +8.1%

  Increase in sales

• +7.8%

  Increase in ticket value

ODStore adopted a Brandformance strategy and proved incremental offline sales with a Geolift study

• +190%

  Brand Attribution vs previous campaigns

• +88%

  VTR vs benchmark

• +37%

  Completed Views vs benchmark

Costa boosted awareness and drove brand outcomes with an authentic, emotional campaign

• -38%

  Riduzione del CPL

• -10%

  Riduzione del CPM

• 47%

  Aumento del CTR

Fastweb ha raggiunto i propri obiettivi di lead gen grazie all'utilizzo delle best practice creative